Now, more than ever, is the time to invest in our planet. This includes shifting toward sustainable practices. This Earth Day, we wanted to take some time to reflect on what sustainability means to our team and how our future goals will impact our brand’s sustainability moving forward. Becoming more sustainable is a learning process. Once our team discovered opportunities to implement practices that were better for the Earth, we decided to go full force. We began to make significant changes to ensure we optimized our processes and products to be as sustainable as possible. We love our planet, and we want to make sure it prospers!
THE IMPORTANCE OF SUSTAINABILITY
Environmental sustainability is based around the balance of the Earth’s ecosystems—humans consume a huge amount of natural resources, and there are also many societal systems in place that harm the environment and its resources. If those resources don’t have time to replenish themselves, then they won’t be available to us in the future: it’s a scarcity issue. That’s why it’s so important for people to reduce potentially harmful actions and consumption as much as possible. Even though the majority of us are ultimately powerless to systems that may drastically harm the environment, we do have the ability to alter our own behavior and the systems we have control over.
As a company, we strive to keep sustainability as a priority in every decision we make. Since VOESH’s inception, we have made modifications to existing processes to become more environmentally friendly and to make a real change. Here’s some of what we’re already doing to be as sustainable as possible:
• Our product formulas are 100% vegan
• We have never tested on animals and we never will, nor do we use any animal byproducts in our formulas. We’re 100% cruelty-free.
• We create non-toxic formulas for the planet and people: we ban over 300 harmful ingredients from our products (following the EU’s cosmetic restrictions)
• Our ingredients are 100% traceable and ethically sourced
VOESH SUSTAINABILITY GOALS
We know sustainability is a journey. We definitely aren’t perfect, and as a company, we are constantly learning and working passionately with our community to create a more sustainable future. VOESH aims to maintain the initiatives we already have in place and to implement new methods that benefit the environment. There are always ways to be more sustainable, so we hold ourselves accountable to continuously improve.
We’re constantly working on innovative ways to continue our path toward sustainability. Some new updates to our packaging are coming this year, and we’re excited to share more with you very soon.
THE BEAUTY INDUSTRY’S SUSTAINABILITY JOURNEY
Historically, the beauty and cosmetics industries generally have not been known for sustainable practices or packaging. An estimated 120 billion units of packaging are produced yearly in the cosmetics industry, which has contributed to the annual loss of 18 million forest acres. This statistic has raised an obvious red flag to brands in the beauty industry, and many have worked to make their packaging more sustainable.
In addition to making packaging more eco-friendly and recyclable, brands are making more strides toward sustainable beauty by becoming cruelty-free, using vegan and all-natural ingredients, banning toxic ingredients, and pursuing eco-friendly manufacturing techniques.
We’re glad to be part of an industry where many brands have shifted (or are shifting) toward implementing more sustainable practices. While there is always room for more growth, improvement, and knowledge, taking these steps to create change is worth acknowledging. We pride ourselves on formulating 100% vegan and cruelty-free products, and it’s great to see other sustainable beauty brands advocating for these principles as well.
MAKE EVERY DAY EARTH DAY
There are lots of easy ways to start living more sustainably as an individual. Some sustainable ideas include:
• Setting up a recycling and compost bin
• Reducing your own personal waste
• Being cognizant of where you shop and the products you buy
• Investing in more ethical brands to allow them to grow and flourish–you’ll feel good about the products you’re using
SUSTAINABLE SPA TREATMENTS
Don’t know where to start? Well, you’re in the right place for some sustainable spa items. Treat yourself to a lavender pedi with our Pedi in a Box 5 Step O2 Fizz or have an Earth Day-inspired shower with our Clean Ocean or Rainforest Mist scents of our Shower & Empower Duo.
We all want to make the world a better place and make a difference. Adopting sustainable habits and keeping sustainability in mind with everything you do does make an impact. Happy Earth Day from the VOESH team!